Music videos for "Ride", "Blue Velvet", " Bel Air" and "Burning Desire" were posted to Vevo and YouTube to help promote the EP. " Blue Velvet" (a cover of the popular 1950s track) and " Burning Desire" were released as promotional singles. The EP's lead single was the ballad " Ride", which became a modest hit in the United States, Switzerland, Ireland and France and reached the top 10 in Russia. Charting across Europe, the EP became a top 10 hit in Flanders and Poland, charting within the top 20 in Wallonia and the Netherlands. 10 on the Canadian Albums Chart and peaked within the top five of various other Billboard charts. 10 on the US Billboard 200 with first-week sales of 67,000 copies. Upon its release, Paradise received generally favorable reviews from music critics. The EP's sound has been described as baroque pop and trip hop. Del Rey enlisted collaborators including producers Rick Nowels, Justin Parker and Rick Rubin. It was additionally packaged with the reissue of her second studio album, Born to Die (2012), titled Born to Die: The Paradise Edition. Paradise is the third EP by American singer-songwriter Lana Del Rey, released on Novemby Universal Music.
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